What Is Your Leadership Brand?

Your leadership brand is what people say about you when you’re not in the room. What do you think they would say about you? What would you want them to say?

If you’re interested in working on your leadership brand, remember that your brand is not based only on tasks, or on results, but on your behavior on your way to those results. How are you interacting with others? Are you behaving in a way that is consistent with how you’d like to be seen?

Behaviors that are consistent create a brand over the long term. If we lose sight of that, our brand diminishes, and it becomes more difficult to get results.

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